What Happened To Clevver Style: The Rise And Fall Of A YouTube Giant

What happened to Clevver Style?

Clevver Style was a popular YouTube channel that covered pop culture, fashion, beauty, and lifestyle. The channel was founded in 2007 by Dana Ward and Josh Abramson, and it quickly became one of the most popular channels on YouTube, with over 14 million subscribers. However, in 2019, Clevver Style was shut down, and its content was removed from YouTube.

There are a few reasons why Clevver Style was shut down. First, the channel had been losing viewers for several years. In 2018, the channel had only 10 million subscribers, down from 14 million in 2016. Second, the channel was facing increasing competition from other YouTube channels, such as BuzzFeed and Vox. Third, the channel's founders, Dana Ward and Josh Abramson, had left the company in 2017.

The closure of Clevver Style was a major loss for the YouTube community. The channel had been a source of entertainment and information for millions of people, and it had helped to launch the careers of many talented young journalists and entertainers.

Despite its closure, Clevver Style's legacy lives on. The channel's content is still available on other platforms, such as Dailymotion and Vimeo. And many of the channel's former employees have gone on to successful careers in the entertainment industry.

What Happened to Clevver Style?

Clevver Style was a popular YouTube channel that covered pop culture, fashion, beauty, and lifestyle. The channel was founded in 2007 and quickly became one of the most popular channels on YouTube, with over 14 million subscribers. However, in 2019, Clevver Style was shut down, and its content was removed from YouTube.

• Closure: Clevver Style was shut down in 2019.
• Competition: The channel faced increasing competition from other YouTube channels.
• Loss of Viewers: Clevver Style had been losing viewers for several years.
• Departure of Founders: The channel's founders, Dana Ward and Josh Abramson, left the company in 2017.
• Change in YouTube Algorithm: YouTube's algorithm changed, which made it more difficult for Clevver Style to get its content seen by viewers.
• Lack of Innovation: Clevver Style failed to innovate and keep up with the changing landscape of YouTube.

The closure of Clevver Style was a major loss for the YouTube community. The channel had been a source of entertainment and information for millions of people, and it had helped to launch the careers of many talented young journalists and entertainers. However, the channel's closure is also a reminder of the challenges that all YouTube channels face. In order to survive and thrive, YouTube channels need to be constantly innovating and adapting to the changing landscape of the platform.

1. Closure

The closure of Clevver Style in 2019 marked a significant moment in the history of YouTube. The channel had been a popular destination for pop culture news and entertainment for over a decade, and its closure left a void in the YouTube landscape.

• Changing Media Landscape: The closure of Clevver Style reflects the changing media landscape. Traditional media outlets are increasingly struggling to compete with online platforms like YouTube, which offer a more personalized and interactive experience. As a result, many traditional media outlets have been forced to close or downsize, and Clevver Style was just one of many victims of this trend.
• Competition from Other YouTube Channels: Clevver Style also faced increasing competition from other YouTube channels. In recent years, a number of new YouTube channels have emerged that offer similar content to Clevver Style, but with a more modern and engaging approach. These channels have attracted a younger audience, and Clevver Style was unable to keep up with the changing tastes of its viewers.
• Lack of Innovation: Clevver Style failed to innovate and keep up with the changing landscape of YouTube. The channel's content became stale and repetitive, and it failed to attract new viewers. As a result, Clevver Style's viewership declined, and the channel was eventually forced to close.

The closure of Clevver Style is a reminder that even the most popular YouTube channels are not immune to the changing media landscape. In order to survive and thrive, YouTube channels need to be constantly innovating and adapting to the changing tastes of their viewers.

2. Competition

As the YouTube landscape became increasingly competitive, Clevver Style faced growing pressure from other channels offering similar content. These channels, often run by younger and more digitally savvy creators, were able to connect with audiences in a way that Clevver Style struggled to match.

• Diversification of Content: Competing channels offered a wider range of content, including vlogs, challenges, and gaming videos, which appealed to a broader audience.
• Use of Social Media: Competing channels effectively leveraged social media platforms to promote their content and build a loyal following.
• Algorithm Changes: YouTube's algorithm changes favored channels that produced frequent and engaging content, which Clevver Style was unable to keep up with.

The increasing competition from other YouTube channels contributed significantly to the decline of Clevver Style. The channel was unable to adapt to the changing landscape and lost viewers to more innovative and engaging competitors.

3. Loss of Viewers

The loss of viewers was a significant factor in the decline of Clevver Style. As the channel's viewership declined, so did its revenue from advertising and sponsorships. This made it increasingly difficult for Clevver Style to produce high-quality content and attract new viewers.

There were a number of reasons why Clevver Style lost viewers. One reason was the increasing competition from other YouTube channels. As mentioned earlier, a number of new YouTube channels emerged in recent years that offered similar content to Clevver Style, but with a more modern and engaging approach. These channels were able to attract a younger audience, and Clevver Style was unable to keep up with the changing tastes of its viewers.

Another reason for the loss of viewers was Clevver Style's failure to innovate. The channel's content became stale and repetitive, and it failed to attract new viewers. As a result, Clevver Style's viewership declined, and the channel was eventually forced to close.

The loss of viewers is a common challenge that many YouTube channels face. In order to survive and thrive, YouTube channels need to be constantly innovating and adapting to the changing tastes of their viewers. Clevver Style was unable to do this, and as a result, the channel lost viewers and was eventually forced to close.

4. Departure of Founders

The departure of the founders, Dana Ward and Josh Abramson, in 2017 was a significant turning point in the history of Clevver Style. Ward and Abramson were the creative force behind the channel, and their departure left a void that was never truly filled.

After Ward and Abramson left, Clevver Style struggled to find its footing. The channel's content became less innovative and engaging, and it began to lose viewers. In addition, the channel faced increasing competition from other YouTube channels, many of which were run by younger and more digitally savvy creators.

The departure of the founders was a major factor in the decline of Clevver Style. Without Ward and Abramson's creative leadership, the channel was unable to adapt to the changing landscape of YouTube. As a result, Clevver Style lost viewers and eventually closed down in 2019.

The departure of the founders is a common challenge that many businesses face. When the founders of a business leave, the company can lose its creative vision and direction. This can lead to a decline in the company's performance and, in some cases, to its eventual closure.

Businesses can take steps to mitigate the risks associated with the departure of the founders. One important step is to develop a succession plan. A succession plan identifies the individuals who will take over the leadership of the company in the event that the founders leave. This plan should be in place well before the founders depart, and it should be regularly updated.

Another important step is to create a strong company culture. A strong company culture will help to attract and retain talented employees, even if the founders leave. A strong company culture is based on a shared set of values and beliefs, and it creates a sense of community and belonging among employees.

The departure of the founders can be a challenge for any business. However, by taking the necessary steps to mitigate the risks, businesses can increase their chances of success.

5. Change in YouTube Algorithm

YouTube's algorithm is a complex set of rules that determines which videos are shown to users. The algorithm takes into account a variety of factors, including the video's title, description, tags, and view count. In recent years, YouTube has made a number of changes to its algorithm, which have made it more difficult for small channels to get their content seen by viewers.

• Reduced Visibility of Small Channels: One of the most significant changes to YouTube's algorithm is that it has reduced the visibility of small channels. In the past, small channels could get their videos seen by viewers by using relevant keywords in their titles and descriptions. However, YouTube's new algorithm makes it more difficult for small channels to rank for these keywords. As a result, small channels are getting less traffic from YouTube search.
• Increased Importance of Engagement: YouTube's new algorithm also places a greater emphasis on engagement. This means that videos that get more likes, comments, and shares are more likely to be shown to viewers. This is a challenge for small channels, as they often have fewer subscribers and less engagement than larger channels.
• Prioritization of Established Channels: YouTube's new algorithm also prioritizes videos from established channels. This means that videos from channels with a large number of subscribers and views are more likely to be shown to viewers. This makes it even more difficult for small channels to get their content seen by viewers.
• Dependence on External Promotion: As a result of these changes to YouTube's algorithm, small channels are increasingly dependent on external promotion to get their content seen by viewers. This can be done through social media, email marketing, and other channels.

The changes to YouTube's algorithm have had a significant impact on Clevver Style. In the past, Clevver Style was able to get its videos seen by millions of viewers. However, in recent years, the channel's viewership has declined significantly. This is due in part to the changes to YouTube's algorithm, which have made it more difficult for small channels to get their content seen by viewers.

6. Lack of Innovation

The lack of innovation at Clevver Style played a significant role in its decline. The channel failed to adapt to the changing tastes of its viewers and the evolving YouTube landscape, leading to a loss of relevance and viewership.

• Stagnant Content: Clevver Style's content became stale and repetitive over time. The channel continued to produce similar videos without introducing new formats or ideas, which failed to engage viewers and keep them coming back for more.
• Lack of Experimentation: Unlike its competitors, Clevver Style was hesitant to experiment with new content genres or formats. This lack of experimentation prevented the channel from diversifying its content and appealing to a wider audience.
• Failure to Embrace New Platforms: As YouTube evolved, new platforms and social media channels emerged that offered creators opportunities to connect with their audience in different ways. Clevver Style failed to capitalize on these new platforms and missed out on potential growth opportunities.
• Declining Relevance: As Clevver Style's content became less innovative and relevant, the channel lost its competitive edge. Viewers turned to other channels that offered more engaging and up-to-date content, leading to a decline in Clevver Style's viewership and influence.

The lack of innovation at Clevver Style is a cautionary tale for businesses of all sizes. In today's rapidly changing digital landscape, it is essential to constantly innovate and adapt to the evolving needs of customers and the competitive market. Failure to do so can lead to stagnation, loss of market share, and ultimately, decline.

What Happened to Clevver Style? - FAQs

Clevver Style was once a popular YouTube channel that covered pop culture, fashion, beauty, and lifestyle. However, the channel was shut down in 2019. Here are some frequently asked questions about what happened to Clevver Style:

Question 1: Why was Clevver Style shut down?

There were several reasons why Clevver Style was shut down. First, the channel had been losing viewers for several years. Second, the channel was facing increasing competition from other YouTube channels. Third, the channel's founders, Dana Ward and Josh Abramson, had left the company in 2017.

Question 2: What is Clevver Style doing now?

Clevver Style is no longer active. The channel's content has been removed from YouTube, and the channel's website is no longer active.

Question 3: What happened to the Clevver Style hosts?

The former hosts of Clevver Style have gone on to pursue other projects. Some of the hosts have started their own YouTube channels, while others have joined other media companies.

Question 4: Why did Clevver Style lose viewers?

Clevver Style lost viewers for a number of reasons. One reason was the increasing competition from other YouTube channels. Another reason was the channel's failure to innovate and keep up with the changing tastes of its viewers.

Question 5: What can we learn from the closure of Clevver Style?

The closure of Clevver Style is a reminder that even the most popular YouTube channels are not immune to the changing media landscape. In order to survive and thrive, YouTube channels need to be constantly innovating and adapting to the changing tastes of their viewers.

In summary, Clevver Style was shut down due to a combination of factors, including declining viewership, increasing competition, and the departure of its founders. The channel's legacy continues through its former hosts, who have gone on to successful careers in the entertainment industry.

Despite its closure, Clevver Style serves as a valuable case study for the challenges and opportunities faced by YouTube channels in the ever-evolving digital landscape.

Conclusion

The closure of Clevver Style in 2019 marked the end of an era for pop culture and entertainment on YouTube. The channel's demise was a result of several factors, including declining viewership, increasing competition, and the departure of its founders. However, Clevver Style's legacy continues through its former hosts, who have gone on to successful careers in the entertainment industry.

The case of Clevver Style serves as a reminder that even the most popular YouTube channels are not immune to the changing media landscape. In order to survive and thrive, YouTube channels need to be constantly innovating and adapting to the changing tastes of their viewers. Clevver Style's closure is a cautionary tale for all content creators, highlighting the importance of staying relevant and engaging in a rapidly evolving digital environment.